‘But he was strong, he was solid,’ Michael continued. ‘So I thought, I’m gonna basically shoot him as if he’s not an amputee.’
While the photos initially earned some attention, a year went by with no further progress. Then, Michael said, Daily Mail Online wrote an article about Alex and the unique photos – and everything changed.
‘If it wasn’t for Daily Mail, it would have been another year [before the project progressed],’ he explained. ‘Within a few hours of the piece being posted, I got calls from Good Morning America, the Today show. Big media. And all of a sudden they all wanted him.’
Now, when Michael contacts members of the veteran community with a request to shoot them, ‘chances are that veteran already knows me’.
He then meets with them beforehand, getting to know them and giving them an opportunity to get comfortable before getting in front of the camera: ‘Usually I spend quite a bit of time with them first, so I’ve never really sensed a lot of nervousness.’